in Central and Eastern Europe
Nikola Vrdoljak – Ahead of the digital revolution
Meet Gingernet CEO, the founder of a full service digital agency and Program Director of the largest regional media festival. Nikola introduces the projects that rushed the digital revolution in Eastern European region and shows his passion while talking about social media.
Social Signals in SEO Revealed
The professional community has been discussing the evaluation of search engines based on social signals for a long time. We often see skepticism in this area, so I will add my own data and experiments to the studies made by reputable agencies. Each experiment in SEO has complex input conditions, so its results are not always absolutely verifiable. That is why my …
Announcing BabelCamp – CEE Social Media Barcamp
BabelGuide is proud to present: BabelCamp – a social media barcamp for Central Europe that will take place in Brno, Czech Republic on August 31st. Prepare for an extraordinary event: over 40 interesting speakers from 7 countries, an enthusiastic audience, sophisticated networking, great catering and an awesome after-party. For free.
A surprising Facebook guru: Jaromír Jágr
The NHL lockout at the beginning of the current season caused small hockey madness in more than one European country. The most watched figure in the Czech Republic was definitely Jaromír Jágr, who also brought the excitement to Facebook. He casually began to communicate with his fans on his official Page and it was incredibly easy for him to attract their …
Lukáš Kořínek – just another Bubble?
Lukáš Kořínek is the mastermind of the social media agency Bubble and the up and coming project PostHeads. His experience with digital landscape is quite vast for his young age of 24. What brought Kořínek to where he is now? This is what he has to say…
Social Marketers Summit Prague 2012
This has been the third year of Social Marketers Summit in Prague and again, it was definitely worth attending! An interesting mix of foreign and local speakers was given a common topic: Show me the money. A penny earned, a penny saved, a penny gained in satisfaction. Did you miss it? Never mind, I have summed up what it was …
An epic story of how to get over 100,000 clicks dirt cheap
Most professionals know very well that hidden in fifty shades of gray there is an area of Facebook marketing that will never make it to Facebook Studio – though it is sometimes much more effective. People sell Facebook fans for pennies and this whole segment of Facebook traffic business is usually not covered – as it of course breaks Facebook rules. But I believe it is definitely worth examination. My friends and former colleagues from Ataxo Interactive did a great job in revealing one campaign and they even included a lot of source data. How to get 100k clicks dirt cheap? Well, you can trick people to click on links if they think they lead to naked babes. Not a revolution, but surely an evolution in online marketing has taken place. The company behind this is respected by many clients as an example of customer-oriented business. We might wonder about the ethics behind it – but it probably works well.
David Šmehlík – content is the king, platform is the key
David Šmehlík, owner of Fleveo (social media consultancy and apps company) and co-founder of Druidly (platform for automatic content distribution to mobile phones) reveals some of his secrets of success. A young entrepreneur (23) shares his opinion on what is important in social media campaigns, what he thinks about the local start-up scene and you can get a music bonus by the end of the interview!
Politicians on Facebook – or why the dumber win
While social media is embraced by many as a mean of democratization of politics (in a tradition that goes far back to 80’s and early 90’s when the enthusiasts of on-line environment believed in a direct democracy to be possible because of the Internet), politicians see it as an opportunity to spread their message to new audiences. How does it work in CEE? Let’s take a look at the Czech Republic as an example (with some comments on Slovakia and Poland too).
Fear of the unknown
To be a responsible parent is not easy – that‘s quite clear. But mums and dads of our generation have an extra burden compared to their ancestors: the Internet.
An article about children, parents and social networks. My piece of advice: where there is trust, you don’t have to spy on your kids on Facebook. Originally published in Czech in newspaper Brněnský Deník Rovnost.
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