in Central and Eastern Europe
Olga Biernátová – from library to Tweeting the Universe
It wasn’t easy to choose the first person for my line of interviews. I want to introduce my local social media heroes, people who do it right and I’m always keen to cooperate with or follow their interesting projects. But who to choose, so that nobody feels offended? Ladies and non-commercial sector first! Let me introduce Olga Biernátová aka @nofreeusernames – a guerilla reader, a kitchen singer, a librarian and a geekette with the best presentations around
Ten Commandments of Twitter Communication for Companies
Martin Malý, an important Czech blogger, ex-editor in chief of Zdroják, founder of bloguje.cz and generally a really interesting guy, wrote Ten Commandments of Twitter Communication for Companies last autumn. You might think they’re totally clear – and so do I – but there are SO many brands ignoring them that I believe it’s still worth repeating them again.
Fear of the unknown
To be a responsible parent is not easy – that‘s quite clear. But mums and dads of our generation have an extra burden compared to their ancestors: the Internet.
An article about children, parents and social networks. My piece of advice: where there is trust, you don’t have to spy on your kids on Facebook. Originally published in Czech in newspaper Brněnský Deník Rovnost.
Slideshare acquired by LinkedIn – a good news?
Recently, there have been various acquisitions made, some of them surprising, some of them feared and some of them just make sense. This one falls into the last category.
A few thoughts on a latest big deal + a great infographics + some words on earlier acquisition policy by LinkedIn, enjoy.
Babel Guide, pt. 1: Our Mission
Hello world! Your attention please! Please fasten your seatbelts and update your RSS readers, as we bring you the latest, highly relevant and unique content on Social Media topics primarily in Central and Eastern Europe. Why should you be interested? Read more and find out!
Social media ≠ Marketing
Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.
Success stories
This is my favourite part of the whole concept. I have seen many great projects and people in Czech Republic and other CEE countries and I often wondered – what would the gurus from Silicon Valley say about them? Are these concepts interesting taken away from the original context? But in most of the cases we never know, as they haven‘t made it to the eyes of the English speaking public.
In my opinion, it‘s about time to showcase their projects. We will ask social media specialists, marketing weirdos, crazy librarians, famous bloggers, nerdy start-up founders to find out more about what is their secret formula, where do they come from and what are their goals. We want to ask about their biggest mistakes and their opinion on life, universe and everything.
Check & Polish
What has been the key to successful presence on Facebook? There is no secret formula to have a great Facebook page. However, there are some tips and tricks to enhance it and we would like to share our findings. In this section we are going to publish little audits exploring always couple of pages from the same industry. We will try to find out what makes the best stand out of the crowd.
In each case I try to identify the positive elements and the weak points – and give out some pieces of advice for each page. We will later update the articles to see the changes in time (and also whether they reacted to our comments).
Fresh in social media…
Do you want to keep up with what‘s going on in social media landscape? We will try to sum up most interesting news – and our opinion. The idea is not to be first to release a short notice about new features, but to put things in the context. In our weekly digest we will choose most interesting news and add some comments to them.
But of course there will be also recaps of our case studies and interviews so you don’t miss a thing. And there are more articles about various topics – new projects, people in the industry, start-ups and events. We are ready to sail.
Your gateway to social media in CEE. Learn about the trends, influencers, successful projects, local stars, new startups and get connected – without spam and deadwood