Fresh in Social Media

BabelCamp: so long and thanks for all the fun

BabelCamp – the first CEE Social Media Barcamp is over. I would like to thank all the participants – organizers, speakers and visitors. Every event is just as good as the audience and you were awesome. Lets take a look back and sum it up.


The audience on the main stage of BabelCamp (photo by Miloslav “Kombajn” Hamřík)

BabelCamp in numbers: in the end there were 31 speakers, over 200 visitors, more than 12 hours of lectures and presentations were recorded (we will publish the videos soon – I hope). And probably more important, there were countless conversations about social media from all possible angles. A mixture of professionals, enthusiasts, students, start-upers, geeks and party animals – that set a creative and relaxed atmosphere, you hardly meet at your usual conference. I believe it was all worth doing it. And so the first good news is – we shall meet again in 2014!

We have gathered feedback from almost 70 people (thank you guys for your time!) and so we can announce the #babelbest winner: it is the main bistro :) Indeed, with average 1.39 Michal Hromas and his cimes deli team are a clear nr. 1. Among the speakers we have asked you about two aspects: Content & Value and Delivery manner. We’re happy that just a few speakers ended up with worse score than 3/5. The winners for both categories are following:

Content & Value Delivery Manner
Lisa Stadler Daniel Ackermann
Dawid Pacha Lisa Stadler
Jindra Fáborský Belinda Filippelli

When put together, the winner is Lisa Stadler, second is Daniel Ackermann and third place belongs to Dawid Pacha. We will update the website with links to presentations (and the videos, if we are allowed to publish them by the speakers). The photos have been published in a gallery on our Facebook page.

Cimes Deli

Cimes Deli – catering as the winner of our evaluation survey

Daniel Ackermann – Social Media ROI for Media Websites
Zuzana Bednaříková – Growing importance of social media in customer support
Miloš Blaško – Harness the power of employees on social networks
Amir Esmann – Video and Media Distribution in Social Media
Jakub Fiala – When school become a lifestyle: meet @stunome (presented by Josef Šlerka)
Belinda Filippelli – Vine and SocialCam – the next big thing?
Pavel Hacker – How to get ROI from your invested time, skill and money into Social Media
Adam Hazdra – Bureaucrats are cool
Rudolf Kvíz – Facebook pages in CEE
Zdeněk Linc – What to have in mind if you want to sell on Facebook – Slevomat
Matej Michlík – Make your ROI happy
Andy Nemes – How to Run Successful Sweepstakes and Contests?
Dawid Pacha – Social Media Landscape in Poland
Lisa Stadler – Social Media in the Newsroom
David Szabó – Personalized strategies on social media
Julia Szymańska – 3 million. What’s next?
Pavel Šíma – Sell or perish: Performance-based Approach to Social Media
Kamil Šimandl – Why Social Media Marketing is a big challenge in the adult industry
Josef Šlerka – Ways to understand fans – social network analysis
Pavel Ungr – Don’t Google it. Social It!

The other presentations will yet hopefully follow, so will the videos.

I would like to thank once again my friends and colleagues – and also the sponsors! Thank you for the feedback too – four of you will be given books (a gift from

I hope to meet you again before the next BabelCamp – there are some events worth mentioning / inviting. So lets take a look…

Shall you have the chance, pack your stuff and head for Rovinj, Croatia – for on Thu Weekend Media Festival starts there. Check out the invitation from our Croatian writer, Martina Vuksan:

Weekend Media Festival

For the 6th time, the biggest media and communication event in Croatia is about to happen. Again, the host town is the Istrian beauty, Rovinj.In the last six years, Weekend media festival has proved to be the top event in the region for finding out the latest market changes. This year, the event will highlight new business opportunities in the European market as well as the strategic influence of social media on marketing processes. The most important market trends will be introduced through interesting panel discussions and presentations by more than 100 lecturers in 4 different Festival halls. To name just a few interesting speakers: Tom Buday, Nestlé’s Global Head of Marketing and Consumer Communication; John Conlon, Vice President of VIMN UK, Australia, Russia, Israel and Central and Eastern Europe; Nicolas Kfuri, professor of Strategy at COTRUGLI Business School or Nir Korczak, Export Sector Lead of Google Israel, but also many interesting names from the Croatian and Serbian leading companies. “Social Media and how it has changed marketing as we knew it” will open the Festival on Thursday evening and the rich program will continue on Friday and Saturday.

Weekend Media Festival

Weekend Media Festival – Rovinj, Croatia

For the first time, Weekend media festival will introduce Internet award ceremony SoMo Borac during which Best Facebook Page, Best Instagram Profile, Best Mobile Application, Best Tablet Magazine and Internet Video of the Year will be announced. BalCannes, the regional revue of the best advertising agencies is going on this year, too, but you can look forward some cool workshops like „Mobile Marketing“ and „The ball is a square: IPTV advertising focused on sports“. For those who enjoy exploring history of advertising, Verve is the perfect exhibition to check out the anthology of former Yugoslavia’s advertising and to find out what the advertising style looked like back in 70s’ and 80s’.

Such an impressive program makes you wonder if there is any time left for networking. But you should know that Weekend media parties are well known as the best networking place and they are about to replenish your party mood! You still have time to join the coolest event in the region. Hurry up and Weekend you there! If you still hesitate, check the video re-cap from the last year:

Webexpo Prague

If you prefer Prague to Rovinj, I would like to invite you to join me at Webexpo – the largest Czech Internet conference. There are 4 different halls, but the readers of Babel Guide will be probably most interested in Business Hall, especially on Friday, when they can meet experts like Polle de Maagt (KLM, Nike), Michael Kamleitner (Die Socialisten – Michael was invited to BabelCamp, but couldn’t make it) or Ron J. Williams (looking forward to his talk about #unmarketing). A lecture that promises “a heart attack” will be carried by Petr Kosnar and it’s called Fakebook – about running a fake profile of a teenage girl for 2,5 years…

Webexpo also claims to have the coolest parties, you can join the workshops or enjoy sophisticated gamified networking. The whole event is in English this year!

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