Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.
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