Jelena Jovanović – the pirate cybernaut

Jelena Jovanović is the founder of Cybernaut & Friends agency for integrated marketing communications, pre-politically active in  Pirate Parties International and a member of a few organizations relevant to cyber-space. We have been planning this interview for a long time – and it has turned out to be very different from other Babel Guide interviews (past ones as well as …

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An epic story of how to get over 100,000 clicks dirt cheap

Most professionals know very well that hidden in fifty shades of gray there is an area of Facebook marketing that will never make it to Facebook Studio – though it is sometimes much more effective. People sell Facebook fans for pennies and this whole segment of Facebook traffic business is usually not covered – as it of course breaks Facebook rules. But I believe it is definitely worth examination. My friends and former colleagues from Ataxo Interactive did a great job in revealing one campaign and they even included a lot of source data. How to get 100k clicks dirt cheap? Well, you can trick people to click on links if they think they lead to naked babes. Not a revolution, but surely an evolution in online marketing has taken place. The company behind this is respected by many clients as an example of customer-oriented business. We might wonder about the ethics behind it – but it probably works well.

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Social media ≠ Marketing

Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.

Marketing = lies?

My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.

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