in Central and Eastern Europe
Fresh in Social Media
Lukáš Kořínek – just another Bubble?
Lukáš Kořínek is the mastermind of the social media agency Bubble and the up and coming project PostHeads. His experience with digital landscape is quite vast for his young age of 24. What brought Kořínek to where he is now? This is what he has to say…
New Babel Guide – what is in the pipeline
It’s almost exactly a year since I announced the launch of Babel Guide – and now I’m finally back to say: The show must go on! Having called for participants, I am happy to have about ten people (from Czech Republic and Slovakia) who have expressed their interest in becoming contributors. We’ll see how it turns out, but the plan …
Babel Guide Reloaded
OK. It has been a long period of silence. Long enough to claim Babel Guide dead. But, to me the main idea stays valid – only the way I thought this site could be run turned out a dead-end. So, lets start again. I announce Babel Guide Reloaded, starting 1st May 2013!
Social Marketers Summit Prague 2012
This has been the third year of Social Marketers Summit in Prague and again, it was definitely worth attending! An interesting mix of foreign and local speakers was given a common topic: Show me the money. A penny earned, a penny saved, a penny gained in satisfaction. Did you miss it? Never mind, I have summed up what it was …
David Spáčil – from studying camels to video community site in Chile
A man with a lot of stories. From camels through computer games to travelling the jungle of South America in a twenty-five-year-old car made in East Germany. Meet David “Havran” Spáčil. We had a great conversation about viral videos, a Chilean start-up program, tricking big media outlets and the future of David’s startup Videoflot. Why didn’t he break through in Hollywood? Read on.
An epic story of how to get over 100,000 clicks dirt cheap
Most professionals know very well that hidden in fifty shades of gray there is an area of Facebook marketing that will never make it to Facebook Studio – though it is sometimes much more effective. People sell Facebook fans for pennies and this whole segment of Facebook traffic business is usually not covered – as it of course breaks Facebook rules. But I believe it is definitely worth examination. My friends and former colleagues from Ataxo Interactive did a great job in revealing one campaign and they even included a lot of source data. How to get 100k clicks dirt cheap? Well, you can trick people to click on links if they think they lead to naked babes. Not a revolution, but surely an evolution in online marketing has taken place. The company behind this is respected by many clients as an example of customer-oriented business. We might wonder about the ethics behind it – but it probably works well.
David Šmehlík – content is the king, platform is the key
David Šmehlík, owner of Fleveo (social media consultancy and apps company) and co-founder of Druidly (platform for automatic content distribution to mobile phones) reveals some of his secrets of success. A young entrepreneur (23) shares his opinion on what is important in social media campaigns, what he thinks about the local start-up scene and you can get a music bonus by the end of the interview!
LinkedIn – new statistics for CZ, SK, PL and HU
LinkedIn – it may be less fancy, but to many professionals, it’s far more important than Facebook and Twitter. What does this social network look like from the Central European perspective? Let’s find this out with Jana Filová, a researcher and a great blogger who agreed to share her findings, comparing the Czech Republic, Slovakia, Poland and Hungary with the rest of the world on LinkedIn, on BabelGuide.
Politicians on Facebook – or why the dumber win
While social media is embraced by many as a mean of democratization of politics (in a tradition that goes far back to 80′s and early 90′s when the enthusiasts of on-line environment believed in a direct democracy to be possible because of the Internet), politicians see it as an opportunity to spread their message to new audiences. How does it work in CEE? Let’s take a look at the Czech Republic as an example (with some comments on Slovakia and Poland too).
Fear of the unknown
To be a responsible parent is not easy – that‘s quite clear. But mums and dads of our generation have an extra burden compared to their ancestors: the Internet.
An article about children, parents and social networks. My piece of advice: where there is trust, you don’t have to spy on your kids on Facebook. Originally published in Czech in newspaper Brněnský Deník Rovnost.
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