While social media is embraced by many as a mean of democratization of politics (in a tradition that goes far back to 80′s and early 90′s when the enthusiasts of on-line environment believed in a direct democracy to be possible because of the Internet), politicians see it as an opportunity to spread their message to new audiences. How does it work in CEE? Let’s take a look at the Czech Republic as an example (with some comments on Slovakia and Poland too).