What has been the key to successful presence on Facebook? There is no secret formula to have a great Facebook page. However, there are some tips and tricks to enhance it and we would like to share our findings. In this section we are going to publish little audits exploring always couple of pages from the same industry. We will try to find out what makes the best stand out of the crowd.
In each case I try to identify the positive elements and the weak points – and give out some pieces of advice for each page. We will later update the articles to see the changes in time (and also whether they reacted to our comments).
Do you want to keep up with what‘s going on in social media landscape? We will try to sum up most interesting news – and our opinion. The idea is not to be first to release a short notice about new features, but to put things in the context. In our weekly digest we will choose most interesting news and add some comments to them.
But of course there will be also recaps of our case studies and interviews so you don’t miss a thing. And there are more articles about various topics – new projects, people in the industry, start-ups and events. We are ready to sail.