in Central and Eastern Europe
Success Stories
CouchSurfing 101 – 10+1 tips to enjoy the hospitality networks
I guess I can claim to be a pioneer among hospitality networks users in Czech Republic. I registered on Hospitality Club in 2004, joined CouchSurfing in 2006 because of writing an article about the new trend in travelling and hosted probably 100+ people. Many people have asked me about my experience and so I decided to sum it up in a popular form: 10+1 tips how to enjoy CouchSurfing to the fullest!
Olga Biernátová – from library to Tweeting the Universe
It wasn’t easy to choose the first person for my line of interviews. I want to introduce my local social media heroes, people who do it right and I’m always keen to cooperate with or follow their interesting projects. But who to choose, so that nobody feels offended? Ladies and non-commercial sector first! Let me introduce Olga Biernátová aka @nofreeusernames – a guerilla reader, a kitchen singer, a librarian and a geekette with the best presentations around
Ten Commandments of Twitter Communication for Companies
Martin Malý, an important Czech blogger, ex-editor in chief of Zdroják, founder of bloguje.cz and generally a really interesting guy, wrote Ten Commandments of Twitter Communication for Companies last autumn. You might think they’re totally clear – and so do I – but there are SO many brands ignoring them that I believe it’s still worth repeating them again.
Slideshare acquired by LinkedIn – a good news?
Recently, there have been various acquisitions made, some of them surprising, some of them feared and some of them just make sense. This one falls into the last category.
A few thoughts on a latest big deal + a great infographics + some words on earlier acquisition policy by LinkedIn, enjoy.
Social media ≠ Marketing
Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.
Success stories
This is my favourite part of the whole concept. I have seen many great projects and people in Czech Republic and other CEE countries and I often wondered – what would the gurus from Silicon Valley say about them? Are these concepts interesting taken away from the original context? But in most of the cases we never know, as they haven‘t made it to the eyes of the English speaking public.
In my opinion, it‘s about time to showcase their projects. We will ask social media specialists, marketing weirdos, crazy librarians, famous bloggers, nerdy start-up founders to find out more about what is their secret formula, where do they come from and what are their goals. We want to ask about their biggest mistakes and their opinion on life, universe and everything.
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