This is my favourite set of recommendations for companies and their communication – it was written by Martin Malý last autumn.
Martin has been generous and published it under Creative Commons licence CC-BY-ND (Attribution – NoDerivs 3.0). I asked him if he would not mind it being translated and shared, and he’s fine with that.
I have known Martin since he started the first real Czech blogging service bloguje.cz in 2003 . I’m glad he regards me as a person worth arguing with!–We often argue about various issues, but we respect each other a lot.
But, back to the point – Martin has made it clear many times he’s a power user of social media and he knows how to use them. He dislikes stupid people, especially if they’re in charge of social media in a company. With his keen observation, and much experience, he sat down and wrote a short list of DOs and DON’Ts for people to communicate better within a company. Here we go:
- Thank you
- We apologize
- We will fix it
- We feel sorry about it
- We will help you
- You have no idea how much work is behind it / You don’t understand it / You don’t get it
- It’s lies and defamation spread by our unsuccessful competitors
- If you don’t stop this slandering campaign, we will consider a legal action
- We know where this does come from / what is your goal
- And what have YOU done?
Is it so fucking hard to understand?