Fresh in Social Media

Social media ≠ Marketing

Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.

Marketing = lies?

My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.

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Success stories

This is my favourite part of the whole concept. I have seen many great projects and people in Czech Republic and other CEE countries and I often wondered – what would the gurus from Silicon Valley say about them? Are these concepts interesting taken away from the original context? But in most of the cases we never know, as they haven‘t made it to the eyes of the English speaking public.


In my opinion, it‘s about time to showcase their projects. We will ask social media specialists, marketing weirdos, crazy librarians, famous bloggers, nerdy start-up founders to find out more about what is their secret formula, where do they come from and what are their goals. We want to ask about their biggest mistakes and their opinion on life, universe and everything.

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Check & Polish

What has been the key to successful presence on Facebook? There is no secret formula to have a great Facebook page. However, there are some tips and tricks to enhance it and we would like to share our findings. In this section we are going to publish little audits exploring always couple of pages from the same industry. We will try to find out what makes the best stand out of the crowd.

Colors Check And Polish

In each case I try to identify the positive elements and the weak points – and give out some pieces of advice for each page. We will later update the articles to see the changes in time (and also whether they reacted to our comments).

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Fresh in social media…

Do you want to keep up with what‘s going on in social media landscape? We will try to sum up most interesting news – and our opinion. The idea is not to be first to release a short notice about new features, but to put things in the context. In our weekly digest we will choose most interesting news and add some comments to them.

Ready To Sail

But of course there will be also recaps of our case studies and interviews so you don’t miss a thing. And there are more articles about various topics – new projects, people in the industry, start-ups and events. We are ready to sail.

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