Does measuring the online Word-of-Mouth sound unreal to you? Well, think twice! We hear more and more often about the power of influencers and there are many ways how to approach this phenomenon. We will soon publish an interview with David Szabo from Hungarian start-up BrandVee that looks for influencers among your fans – iPyro goes the other way… It claims …
Meet Daniel Ackermann, the co-founder of the largest specialized full service social media company in South Eastern Europe. Just when you thought you know it all, Daniel presents you the bright future of the Performance Marketing.
Olena Sikorska has a lot to tell about the social media in Central and South-Eastern Europe. Her job is to co-ordinate the work of the BMW social media content managers in the whole region ranging from Poland to Cyprus. She is also the editor-in-chief of Digital East Factor, so we had a good time interviewing each other. And if you …
A story from enchanted Istria by Martina Vuksan or How I spend Weekend Media Festival 2013 as in a fairy tale. Once upon a time, there was an old tobacco factory in Rovinj. It supplied the Austro-Hungarian army with their favourite cigars. A hundred years later, two princes rode by and discovered this beautiful, but decayed space. The sight was …
BabelCamp – the first CEE Social Media Barcamp is over. I would like to thank all the participants – organizers, speakers and visitors. Every event is just as good as the audience and you were awesome. Lets take a look back and sum it up.
How do the most innovative companies of the world use social networks? How many of them are present on Twitter and how many can be found on Facebook? Although the combustion engine automobile was invented by Gottlieb Daimler and not Henry Ford, it was the latter who earned an indisputable place in the history of the car industry. Ford had …
Meet Gingernet CEO, the founder of a full service digital agency and Program Director of the largest regional media festival. Nikola introduces the projects that rushed the digital revolution in Eastern European region and shows his passion while talking about social media.
The professional community has been discussing the evaluation of search engines based on social signals for a long time. We often see skepticism in this area, so I will add my own data and experiments to the studies made by reputable agencies. Each experiment in SEO has complex input conditions, so its results are not always absolutely verifiable. That is why my …